The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms. Constantine von Hoffman on December 11, 2025 The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring … Continue reading IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
FTC Releases New Advertising Compliance Guidance For Health Care Products by Laurie Sullivan @lauriesullivan, December 21, 2022 The FTC has released new guidance in a 40-page document to update and replace Dietary Supplements: An Advertising Guide for Industry, issued in 1998. The document provides guidance to help ensure that claims about the benefits and safety … Continue reading FTC Releases New Advertising Compliance Guidance For Health Care Products
By Sam Becker October 27, 2022 Amazon reported mixed Q3 earnings on Thursday, and Wall Street did not respond kindly. The online retail giant said revenue was $127.1 billion, an increase of 15% year-over-year, but net income fell to $2.9 billion, compared to $3.2 billion a year ago. Notably, Amazon’s fourth-quarter … Continue reading Amazon stock takes a beating amid lower profits and weak guidance for the holiday season
Audience Precision Unveils New ‘Media Strategy Guidance System’ by Richard Whitman , Columnist, June 30, 2022 Global media and consulting agency Audience Precision today unveiled its new proprietary technology platform Precise360. The agency describes the platform as a “full media strategy guidance system” that is supported by consumer behavioral data. The new platformis the brainchild … Continue reading Audience Precision Unveils New ‘Media Strategy Guidance System’
Diane Craig — November 8, 2017 Follow @CorporateClass — November 8, 2017 Shutterstock Summer 2017 Meet Karl, HR Director of Professional Development, and his firm’s fast-track program for high-potential team leaders. He seems to have a “sixth sense” about when these promising new leaders could use some guidance. Karl heard rumblings about Trevor, a … Continue reading Challenging Conversations: When Promising New Leaders Need Guidance
by Vitaly Pecherskiy January 7, 2016 Follow @vitalypecherskiJanuary 7, 2016 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford, an American writer and research … Continue reading What Does the FTC’s New Native Advertising Guidance Mean for Brands?
