Erin Hynes March 8, 2021 When it comes to tracking campaign performance, having the right details can make all the difference. Detailed data will help you figure out where your programmatic ad traffic is coming from, why it is coming to you, and how it is reaching you. With granular data provided by UTM codes … Continue reading Getting Granular with UTM Codes and Google Analytics
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Facebook video metrics get granular with demographic, share & live engagement data
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
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