Linda Landers October 18, 2021 Baby Boomers hold more than $ 2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers … Continue reading Granfluencers: The Latest Digital Marketing Trend →