This year,the company says it has removed “tens of millions” of COVID-19 related ads. Ginny Marvin on April 30, 2020 Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday. That’s up from the 2.3 billion bad ads Google reported … Continue reading Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
Tag Archives: Google
Google My Business Swings Up, Many Car Dealerships Open For Business
Google My Business Swings Up, Many Car Dealerships Open For Business by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2020 When businesses wanted to know how COVID-19 has affected the performance of my Google My Business (GMB) listing, Reputation.com compiled an analysis of COVID-19’s impact on Google My Business listings across several industries and examined … Continue reading Google My Business Swings Up, Many Car Dealerships Open For Business
Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2020 Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. The company has already stepped up to give small and medium-size businesses financial … Continue reading Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features
5 Things On Your Website That Sabotage Your Google Ranking
Choncé Maddox — April 14, 2020 If you have a website for your business, odds are you’d like to get that website ranking better in Google. SEO can seem confusing at first, but it’s easy to follow once you get the hang of how Google’s algorithm works. Sure, Google’s algorithm does change over time but … Continue reading 5 Things On Your Website That Sabotage Your Google Ranking
Updated Google Ads Benchmarks for Your Industry During COVID-19
Mark Irvine — April 10, 2020 Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared a sneak preview of Google Ads industry benchmarks for 2020 and we felt great about … Continue reading Updated Google Ads Benchmarks for Your Industry During COVID-19
Google pushes out Google Ads API v1 sunset date
Developers will have more time to migrate to v2 due to the coronavirus pandemic. Ginny Marvin on April 8, 2020 at 10:19 am Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will … Continue reading Google pushes out Google Ads API v1 sunset date
20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know
Nicole Blanckenberg — April 7, 2020 If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted traffic and pushing conversions. With over 15 years of … Continue reading 20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It’s not the right tool for addressing conversion rate volatility during this time. Here’s why. Ginny Marvin on April 6, 2020 The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality … Continue reading Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
Changes to Google My Business Due to Coronavirus
Dave Colgate — April 4, 2020 Google My Business has changed a lot in recent days, as a response to the Coronavirus outbreak and how the lockdown has affected businesses across the country. Last week, we published an article looking at how you can update your business information, but there have been a number of … Continue reading Changes to Google My Business Due to Coronavirus