May 04, 2024 How generative AI is clouding the future of Google search The search giant doesn’t just face new competition from ChatGPT and other upstarts. It also has to keep AI-powered SEO from damaging its results. BY Eric Schwartzman To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, … Continue reading How generative AI is clouding the future of Google search
Apple’s AI-Powered Search Could End Huge $20B Payouts From Google by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2024 Newly unsealed court documents on Thursday — during the closing arguments of the Google and the Department of Justice antitrust case — revealed that Google’s parent company Alphabet paid Apple $20 billion in 2022 for Google … Continue reading Apple’s AI-Powered Search Could End Large $20B Payouts To Google
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns
May 01, 2024 Antitrust lawyers argue that Google and Apple’s innovations are thanks to epic 1998 Microsoft trial DOJ: ‘Thank us later.’ BY Associated Press The U.S. Justice Department’s double-barreled antitrust attack on Google’s dominant search and Apple’s trendsetting iPhone is reviving memories of the epic battle that hobbled Microsoft before it roared back to yet … Continue reading Antitrust lawyers argue that Google and Apple’s innovations are thanks to epic 1998 Microsoft trial
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1% by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 The cost per click (CPC) on Google ads continues to rise — up 13% year-on-year in the first quarter of 2024 compared with 9% YoY in Q4 2023. The change has mostly been influenced by … Continue reading Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Google asks court to reject the DOJ’s lawsuit that accuses it of monopolizing ad tech The Department of Justice sued Google last year over alleged anticompetitive practices in digital advertising. cheyenne macdonald Sat, Apr 27, 2024 Reuters / Reuters Google filed a motion on Friday in a Virginia federal court asking for the Department … Continue reading Google asks court to reject the DOJ’s lawsuit that accuses it of monopolizing ad tech
April 26, 2024 Tech earnings week turns around after Google, Microsoft, and Snap delight Wall Street After a weak start to earnings season from Netflix and Meta, tech companies saw their fortunes reverse to close out the week on a high note. BY Michael Grothaus Until late (May 15, 2024), major tech stocks were having a … Continue reading Tech earnings week turns around after Google, Microsoft, and Snap delight Wall Street
April 23, 2024 Google fires 20 more workers who protested its AI and cloud computing deal with Israel At the center of the tech giant’s latest internal turmoil is the $1.2 billion “Project Nimbus.” BY Associated Press Google fired at least 20 more workers in the aftermath of protests over technology the company is supplying the … Continue reading Google fires 20 more workers who protested its AI and cloud computing deal with Israel
April 19, 2024 Japanese doctors sue Google over false reviews to highlight the platform’s dangers The damages they are seeking are symbolic, about 23,000 yen ($150) per plaintiff. BY Associated Press A group of Japanese doctors has filed a civil lawsuit against U.S. search giant Google, demanding damages for what they claim are unpoliced derogatory and … Continue reading Japanese doctors sue Google over false reviews to highlight the platform’s dangers
Google Consolidates Teams To Accelerate AI In Products by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2024 Alphabet and Google Chief Executive Officer Sundar Pichai has announced changes to Google’s workplace structure to help the company develop artificial intelligence (AI) products and services faster.On Thursday, Pichai said in a blog that the models, research and … Continue reading Google Consolidates Teams To Accelerate AI In Products
