Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
Facebook, which attracts more than 8 billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership. Martin Beck on December 11, 2015 Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, … Continue reading Facebook Gives Page Owners Tips To Improve Their Video Production
Kevin GrossmanFebruary 28, 2015 Image courtesy of PeopleFluent Over the past decade companies have been slowly warming to video-enabled recruiting options to screen candidates from anywhere with an Internet connection. Many job seekers have also recorded their own “job experience” videos that they post online on blogs and YouTube to capture the attention of recruiters … Continue reading Three Reasons Why Video-Enabled Recruiting Gives You An Unfair Advantage
Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to … Continue reading Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI?
