April 24, 2024 Generative AI meets scams and spam: Deciding what’s real on social media gets trickier AI-generated images draw in users—and Facebook’s recommendation algorithm may be organically promoting these posts. BY The Conversation If you’ve spent time on Facebook over the past six months, you may have noticed photorealistic images that are too good … Continue reading Generative AI meets scams and spam: Deciding what’s real on social media gets trickier
Learn to strategically select AI tools for your marketing’s success and discover top LLMs driving the industry. Lisa Peyton on April 18, 2024 I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces … Continue reading Decoding generative AI: Top LLMs and the app ecosystems they support
April 18, 2024 Generative AI’s refusal to produce ‘controversial’ content can create echo chambers In a recent report, we found that generative AI has important shortcomings regarding freedom of expression and access to information. BY The Conversation Google recently made headlines globally because its chatbot Gemini generated images of people of color instead of white people … Continue reading Generative AI’s refusal to produce ‘controversial’ content can create echo chambers
Amazon debuts a generative AI-powered playlist feature Enter a prompt and Maestro will try to come up with a bunch of songs that match it. Kris Holt Tue, Apr 16, 2024 Amazon Music Amazon Music is joining Spotify in starting to offer a generative AI-powered playlist feature. For now, Maestro is available in beta … Continue reading Amazon debuts a generative AI-powered playlist feature
Linda Aylesworth | April 4th, 2024 Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial for enhancing your online visibility. In its quest to deliver an enhanced and more tailored search experience, Google’s latest update, the Google Search Generative Experience, introduces … Continue reading The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)
Search Generative Experience As A Complete Alternative To Search by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2024 Some say generative AI will never replace traditional search engines — but the change could come sooner than expected, especially if consumers show a willingness to take the leap. Google began asking users who had not … Continue reading Search Generative Experience As A Complete Alternative To Search
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
March 19, 2024 Google is doubling down on generative AI healthcare, with a batch of new tools From medical imaging to personalized health coaching, Google is testing new AI tools with patients and in hospitals. BY Sy Mukherjee On Tuesday, Google announced a suite of new and updated generative-AI and large language models (LLM) tools to … Continue reading Google is doubling down on generative AI healthcare, with a batch of new tools
Retailers can’t wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey. Kim Davis on March 18, 2024 Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling … Continue reading Retailers struggle with basics for generative AI
March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented
