By Chris Stokel-Walker March 12, 2024 It’s the scandal that keeps on giving—and has dominated social media discourse in a way few other stories have in years: What the hell is going on with Kate Middleton, Princess of Wales, and wife to the King-in-waiting? Princess Catherine, to use her official royal name, has been … Continue reading The Kate Middleton scandal shows the worst of a generative AI-filled social media world
Tag Archives: Generative
Google expands generative AI capabilities for automatically created assets
Google’s generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. Nicola Agius on February 12, 2024 Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in … Continue reading Google expands generative AI capabilities for automatically created assets
Google reveals another text-to-image generative AI tool, ImageFX
Google reveals another text-to-image generative AI tool, ImageFX Folks in most countries can now generate images in Bard at no cost too. Kris Holt Updated Thu, Feb 1, 2024 Google Google is rolling out a swathe of updates on the generative AI front, including a new text-to-image tool. What’s different about ImageFX is that … Continue reading Google reveals another text-to-image generative AI tool, ImageFX
Generative AI use explodes for RevOps
Generative AI is just one part of a growing trend towards the automation of business processes. Kim Davis on January 31, 2024 The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind … Continue reading Generative AI use explodes for RevOps
Generative AI set to disrupt majority of jobs in next decade, study reveals
Generative AI set to disrupt majority of jobs in next decade, study reveals Suswati Basu / Last Updated: Jan 24, 2024 New research suggests that most jobs could be disrupted in some way by generative AI in the next ten years. The study published on January 10th by tech consulting firm Cognizant, in collaboration … Continue reading Generative AI set to disrupt majority of jobs in next decade, study reveals
How generative AI is impacting email marketing software
Email marketing and the software that supports it are well-established, but that doesn’t mean the space is standing still. Generative AI is having an impact. Pamela Parker on January 24, 2024 Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated … Continue reading How generative AI is impacting email marketing software
Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization
This is the future of generative AI, according to generative AI
This is the future of generative AI, according to generative AI Generative AI’s Crossroads: A Deep Dive into Exciting Possibilities and Pitfalls Engadget Thu, Dec 28, 2023 Engadget / AI Illustration As part of our year-end story package, we tasked ChatGPT with writing a guest post about the future of generative AI. The prompt asked … Continue reading This is the future of generative AI, according to generative AI
How marketers can mitigate bias in generative AI
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks? Andrew Frank on December 26, 2023 This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address … Continue reading How marketers can mitigate bias in generative AI
MarTech’s generative AI pledge
A guide to MarTech’s generative AI policy and the acceptable and unacceptable uses of AI. Chris Elwell on December 8, 2023 At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the … Continue reading MarTech’s generative AI pledge