Amazon Ads Automate Creative Images For Sellers With Generative AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2023 Amazon makes it so easy to buy on its marketplace through third-party selling that while waiting for the keynote by Senior Vice President of Amazon Ads Colleen Aubrey to begin I bought espresso pods for my … Continue reading Amazon Ads Automates Creative Images For Sellers With Generative AI
Google Search: A Gross Margin Framework For Generative AI Modeling by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023 Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with … Continue reading Google Search: A Gross Margin Framework For Generative AI Modeling
By Mark Sullivan October 11, 2023 Welcome to AI Decoded, Fast Company’s weekly LinkedIn newsletter that breaks down the most important news in the world of AI. If a friend or colleague shared this newsletter with you, you can sign up to receive it every week here. The generative AI bill is coming due, and it’s … Continue reading The generative AI bill is coming due, and it’s not cheap
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators’ rights, humans may throw a spanner in its works. Kim Davis on September 22, 2023 There’s a lot of talk these days about how generative AI could put … Continue reading What could disrupt the future of generative AI?
It’s time to revisit content workflows and ensure change management is front and center for your marketing team. Milton Hwang on September 22, 2023 This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role … Continue reading Rethinking content governance in the era of generative AI
How Generative AI is Changing the Way Creatives Work Michelle Looney / Sep 15, 2023 Over the past year, we have seen an explosion in the use of artificial intelligence, or AI, across multiple industries. With all of the advantages that AI has to offer, there is no denying that it is truly transforming … Continue reading How Generative AI is Changing the Way Creatives Work
SAS is the latest major vendor to begin rolling out genAI for marketing. It’s emphasizing safe use too. Kim Davis on September 13, 2023 Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate … Continue reading SAS embraces generative AI for marketing
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization. Chris Wood on September 12, 2023 Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data … Continue reading How to decide which generative AI tools fit your organization
By Mark Wilson The year was 2022—a lifetime ago. OpenAI, Midjourney, and Stability AI were going viral in an endless stream of posts shared on social media. The world dropped its collective jaw at the ability to type a few words and transform them into realistic photos, product renders, and rich illustrations. And Adobe, … Continue reading Inside Adobe’s strategy to rule generative AI
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer’s tool-kit. Lisa Peyton on September 11, 2023 I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI … Continue reading The rise of generative AI: A marketer’s guide to textual and visual AI content
