Tag Archives: Gaming

India demands $12B from online gaming firms, cites tax evasion

India demands $12B from online gaming firms, cites tax evasion Radek Zielinski / Oct 25, 2023   In a massive crackdown, Indian tax authorities have issued notices to numerous online gaming companies demanding approximately 1 trillion rupees ($ 12.03 billion) in taxes that the companies allegedly evaded over the years, a senior government official revealed … Continue reading India demands $12B from online gaming firms, cites tax evasion

2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies. Chris Wood on January 10, 2023   The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, … Continue reading 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere

Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere by Laurie Sullivan  @lauriesullivan, September 29, 2022 Google announced plans to shut down its cloud gaming service Stadia on January 18, 2023, to shed costs. Phil Harrison, VP and GM at Stadia, wrote in a post that the service has not “gained the traction … Continue reading Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere

Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob

Google Details New Gaming Ad Options, Attribution Tools by Laurie Sullivan  @lauriesullivan, March 15, 2022 Google detailed several new ad options for Google Ads and AdMob during the Google for Games Developer Summit 2022 on Tuesday. The latest features aim to help developers and brands reach more players and increase app revenue. Players spent more … Continue reading Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob