Amy Drader July 22, 2021 There is something to be said about followership. It is often called the “other side of leadership”. Afterall, there are no leaders without followers. Yet, leaders get the spotlight. They are revered, aspired to, and respected. They are paid more, get more perks, and have the power. We raise our … Continue reading In Celebration of Followership
Bob Apollo — April 27, 2018 Follow @bobapollo — April 27, 2018 12019 / Pixabay It seems as if everybody wants to be a thought leader nowadays, and to publish insights that are going to somehow miraculously transform market perceptions and make the sales process easier. A growing share of marketing budgets is being directed … Continue reading Is Your Thought Leadership Really “Thought Followership”?
