Tag Archives: Flight

How to Fight Knowledge Flight

by Caitlin Zucal July 8, 2016 Follow @Caitlin_ZucalJuly 8, 2016 Knowledge hoarding isn’t the only obstacle organizations face. Knowledge loss is another common challenge organizations face today, especially as baby boomers begin to phase out of the workforce. What happens to an organization when its most experienced and knowledgeable employees leave the company? What exactly … Continue reading How to Fight Knowledge Flight →

Flight School Friday: Building The Perfect Drip Campaign

Education

by Denise Chan November 20, 2015 Follow @https://twitter.com/mailjetNovember 20, 2015 Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of getting to know someone can be unnatural sometimes, both in the real world and online, so it can be a huge relief to have a pre-scripted intro. … Continue reading Flight School Friday: Building The Perfect Drip Campaign →

Flight School Friday: Why Buying an Email List Is Not a Short Cut

Email Marketing

Sasha SeddonSeptember 4, 2015 When you’re just starting out, you want to feel as if you are doing all that you can to grow your customer base. Stories like Harry’s gathering 100,000 email sign ups in one week are inspiring, but can also send you frantically searching Google with keywords such as “how can I … Continue reading Flight School Friday: Why Buying an Email List Is Not a Short Cut →

Flight School Friday: 10 Email Campaigns Every Company Should Start With

Email Marketing

Sasha SeddonAugust 21, 2015 Building an email marketing program from scratch can feel like one of the most daunting online conversations to begin. The inbox is a crowded place – every day companies are competing for opens and clicks, testing out new subject lines, more GIFs, bigger call-to-actions (CTA). The key is to build a … Continue reading Flight School Friday: 10 Email Campaigns Every Company Should Start With →