by Todd Grennan December 2, 2015December 2, 2015 Personalization is a powerful tool. But if you don’t have any experience using it as part of your customer outreach, it can be a little scary. After all, personalizing effectively means marshalling the data you collect on your customers and figuring out how to add it to … Continue reading Personalization for Beginners: Hi, {{${first_name}}} →