Tag Archives: Firm

User-generated content from Catch+Release fuels success for cybersecurity firm F5

App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release. Kim Davis on November 13, 2023 “At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to … Continue reading User-generated content from Catch+Release fuels success for cybersecurity firm F5

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan  @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues.   The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law

By Alex Pasternack September 08, 2022   Who gets to know where you are? The question is at the heart of a new lawsuit by the US Federal Trade Commission against a little-known Idaho-based ad tech company, Kochava, which regulators accuse of unfairly selling the timestamped location information of millions of Americans. But before government … Continue reading A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law

Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts

Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts

‘Slight Recession’ Weighing On Internet Stocks, Per Analyst Firm

‘Slight Recession’ Weighing On Internet Stocks, Per Analyst Firm by Laurie Sullivan , Staff Writer @lauriesullivan, May 25, 2022 The anxiety around world events weighs heavily on the minds of many people. The risks of the global economy are driving a gloomy outlook for the months ahead.  Baird Capital Analysts late Tuesday lowered stock estimates for … Continue reading ‘Slight Recession’ Weighing On Internet Stocks, Per Analyst Firm

S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again

S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again by Steve McClellan  @mp_mcclellan, March 31, 2022 Martin Sorrell-led S4 Capital delayed issuing its fourth quarter and full-year 2021 results for the second time and investors weren’t happy—they sent shares of the company down another 8% on the London Stock Exchange today. For … Continue reading S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again

Fact or Fiction? Marketing Executive Search Firm Highlights the Great Resignation

Bob Van Rossum November 22, 2021 Much has been written about “The Great Resignation”, so we’re going to pile on with some observations of our own. It’s been reported that nearly half of all full-time employees are either actively looking for or considering a new job search. As the leading chief marketing officer executive search … Continue reading Fact or Fiction? Marketing Executive Search Firm Highlights the Great Resignation