Tag Archives: Firm

How to Build a Well-Managed Accounting Firm in 7 Easy Steps

Business Development

Davis Bell December 17, 2020 Even if you have great employees, skills, experience, and clients, your accounting firm may still have difficulties operating at maximum potential if you don’t have the right tools and processes in place. These will enable you to be efficient with your resources and get the best from your team. In … Continue reading How to Build a Well-Managed Accounting Firm in 7 Easy Steps →

CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire

Search Tools

Bob Van Rossum September 4, 2020 The key to growing your company and increasing revenue relies on having the right Chief Marketing Officer (CMO). In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can … Continue reading CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire →

Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud

PPC Marketing

Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud by Laurie Sullivan  @lauriesullivan, July 1, 2020 Ad-fraud prevention firm CHEQ on Wednesday moved its ad verification services to support paid search and paid-search advertising. The service, called CHEQ PPC, expands the company’s offerings beyond impression-based programmatic advertising. The goal is to help companies avoid losing … Continue reading Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud →

Ad fraud prevention firm CHEQ enters PPC market

Ad Fraud

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Ginny Marvin on July 2, 2020 The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed … Continue reading Ad fraud prevention firm CHEQ enters PPC market →

How to Build a Marketing Firm from Scratch: Success in Your Own Business

Marketing Strategy

Angela Hausman, PhD — June 8, 2020 Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a … Continue reading How to Build a Marketing Firm from Scratch: Success in Your Own Business →

Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services

Marketing Platforms

Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services →

Killing Black Friday: Security Firm Warns Of Holiday Email Scams

Technology Threats

Killing Black Friday: Security Firm Warns Of Holiday Email Scams by Ray Schultz , Columnist, November 27, 2019 Here’s a development that shouldn’t please anyone in this business: Forbes has published an article by Zak Doffman, founder of security firm Digital Barriers, warning people to be careful about the Black Friday emails they open. We … Continue reading Killing Black Friday: Security Firm Warns Of Holiday Email Scams →

5 Ways to Grow Your Firm 5X Faster than Average

Growth Strategy

Kelly MicKey — February 3, 2019 — February 3, 2019 More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time. Buyer behavior has shifted dramatically, recruiting and … Continue reading 5 Ways to Grow Your Firm 5X Faster than Average →

Top 4 Benefits of Using a Consulting Firm for Succession Planning

Business Planning

Rick Lepsinger — November 29, 2018 Follow @onpoint_llc — November 29, 2018 rawpixel / Pixabay Succession planning is a crucial component of sustained organizational success. Some measure of turnover is inevitable for any company, and the financial costs of not filling those vacancies quickly can be significant. A 2013 Mercer study even estimated that these … Continue reading Top 4 Benefits of Using a Consulting Firm for Succession Planning →

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