Alan Hart — September 2, 2017 — September 2, 2017 In the first installment of this article, I wrote: If every iteration of the budget requires many hours or even days of work to recompile the budget and its derived forecasted reports and financial statements, you are not practicing Lean Budgeting! Here’s why: If your … Continue reading Do You Practice Lean Processes? How About Lean Accounting and Finance? – Part 2
Carl Faulds — December 15, 2016 Follow @Cashsolv— December 15, 2016 Success in business is partly about inspiration (coming up with an idea for a product or service that excites potential customers) and partly about luck (being in the right place at the right time). However, being able to finance business growth will also have … Continue reading How to Finance Business Growth
Daniel Burrus — November 16, 2016 Follow @DanielBurrus— November 16, 2016 Investors know the value of being anticipatory. In a world characterized by exponential change, the accounting industry has an opportunity to incorporate that same mindset into everyday practices and procedures—in more ways than one. The Netflix Paradox The field of accounting has traditionally labored … Continue reading Anticipatory Accounting and Finance
by Kristen Dunleavy Follow @KristenWritesItOctober 9, 2016 No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why … Continue reading How the Finance Industry Uses Email Automation
by Michael Jones Follow @onbondstreetOctober 1, 2016 Working capital is a vital resource for small business owners and if you’re running low on cash, being able to borrow money quickly is a must. When you need to beef up your business’s inventory, a term loan may be the best solution. A term loan is similar … Continue reading How to Finance Inventory Purchases With a Term Loan
by Yannis Giantzides Follow @yannisthegiantSeptember 23, 2016 “Money makes the world go round” “Money doesn’t grow on trees” (it would be super awesome if it did). These are just a couple of well known phrases we use for one of the most used tools in life – Money/Cash/Wonga/Readies/Dough (and the list goes on). With that … Continue reading Free Finance Tools to Help Make Your Life Easier
In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government’s good side. Lori Weiman on July 21, 2016 Welcome to part 2 of my five-part series on using advertising partners in highly regulated … Continue reading How to manage your ad partners in regulated industries: Finance (part 2 of 5)
Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries. Lori Weiman on June 28, 2016 Are you a marketer or affiliate … Continue reading How to manage your ad partners in regulated industries (part 1 of 5)
by Jillian Wood May 27, 2016May 27, 2016 Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. Engaging with finance professionals is challenging when you consider that they can fall into one of two … Continue reading A No-Fuss Approach For Engaging Finance Advocates
by Niels Footman February 8, 2016 Follow @NielsFootmanFebruary 8, 2016 Two bits of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s … Continue reading How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies
