By Clint Rainey November 16, 2023 Is the beloved American fast-food-franchise model facing a reckoning? In the past year, and more frequently in recent months, franchisees that were once big moneymakers for such brands as Burger King, McDonald’s, Popeyes, and Hardee’s have started to file for bankruptcy. On Tuesday, a major Wendy’s franchisee—Florida-based Starboard … Continue reading Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?
By Clint Rainey September 06, 2022 California Governor Gavin Newsom signed a first-of-its-kind bill into law on Labor Day that gives fast-food workers a say on their employment terms and industry working conditions, including the ability to raise their own minimum wage to $22 an hour. The FAST Recovery Act is a radical … Continue reading Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry
Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here’s why your marketing analytics should take a page from the fast food industry. Joshua Reynolds on July 26, 2016 For marketers, customer journey analysis often results in accidental narcissism. Analytics are … Continue reading Customer journeys, blind spots & burgers: Lessons from fast-food marketing
