Tag Archives: “familiarity

3 ways to use the “familiarity bias” for maximum B2B engagement

How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips. Matthew Barby on March 30, 2016   B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & … Continue reading 3 ways to use the “familiarity bias” for maximum B2B engagement