by Alex Birkett June 28, 2016June 28, 2016 When you first start doing conversion optimization, you think that the biggest hurdles are technical things: running a test the right way, collecting data correctly, QA’ing tests. These things are all important, of course. But the solutions are fairly straightforward, and when you reach a certain level … Continue reading 6 Logical Fallacies That Can Ruin Your Growth