By Tracy Brower May 25, 2022 A college degree used to be the gold standard for finding a job, but increasing numbers of companies are eliminating or reducing their requirements for a degree as a condition for hiring. According to Glassdoor, graduating from an impressive college name is now less critical for landing a … Continue reading Recruiters are passing over college degrees for this essential soft skill
By Avigail Dadone April 21, 2022 After two unpredictable years of the pandemic, the fate of the workplace of the future is still in limbo. Lost in the back-and-forth among proponents of “work from anywhere” and others who insist on returning to the office is a fundamental truth about the future of work. In … Continue reading Hybrid offices give you flexibility—but they may take away this workplace essential
Erin Hynes December 9, 2021 Retargeting is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you meet your lower-funnel conversion goals, while also nurturing leads, improving customer engagement, strengthening awareness in the upper funnel, and building customer loyalty. Read on to learn what retargeting is, and essential … Continue reading 5 Essential Retargeting Campaign Tips
Erica Schultz December 3, 2021 Whether you work on a sale for 8 hours, 8 weeks, or 8 months, when you get to the negotiation phase of the sales process, you can lose the sale in an instant. Even sales professionals who make it to the finish line, their negotiated outcomes may not always be … Continue reading 6 Essential Rules of Sales Negotiation [Infographic]
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from “MarTech’s agile marketing for teams” e-book shows. Stacey Ackerman on November 19, 2021 The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download … Continue reading Effective planning is essential in agile marketing
In this chapter of “MarTech’s guide to agile marketing for teams” you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out. Stacey Ackerman on November 12, 2021 The best agile marketing teams I’ve seen are masters at prioritization. … Continue reading Why setting key priorities is essential in agile marketing
Emily Standley November 5, 2021 Social media marketing has opened doors for businesses of all sizes. This phenomenon, which has captured the attention of billions of people all over the world, provides an incredible platform for small businesses and brands to attract attention online and increase customer numbers and sales. While social media can catapult … Continue reading Why Social Media Branding is Essential for Your Success
Matt James September 21, 2021 As an entrepreneur, you probably appreciate how difficult it can be to get your business profitable. Once you have started earning money, you have to protect and grow your wealth in case the market goes south. This means you have to invest wisely. One of the best ways to grow … Continue reading Essential Stock Valuation Models for Entrepreneurs Trying to Grow Their Wealth
Gaurav Sharma September 8, 2021 By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing … Continue reading Why Influencer Marketing is Essential for Your Brand [Infographic]
Desiree Johnson August 25, 2021 Marketing on Twitter is tough. When competing with literally millions of accounts, the social media marketer has a huge challenge ahead of them. Understanding the Twitter algorithm is the key to standing out from the crowd. With an average of 500 million tweets sent per day, mastering Twitter algorithms will … Continue reading Understanding the Twitter Algorithm: An Essential Guide
