Tag Archives: Ericsson

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting by Laurie Sullivan  @lauriesullivan, August 4, 2023 Ericsson’s subsidiary Emodo has a new CRO to support the company’s focus on immersive dynamic creative experiences. Many include artificial intelligence (AI). Digital advertising industry veteran Andrew Rutledge joined the company in July to drive strategy, adoption and … Continue reading Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting

Apple and Ericsson call truce in years-long fight over cellular patents

Qualcomm expects to make $4.5 billion from Apple settlement Jon Fingas @jonfingas The costs of Apple’s truce with Qualcomm are now much clearer. Qualcomm now estimates that it will pull in revenue between $4.5 billion and $4.7 billion from the settlement in the third quarter of the year, including both the one-time payment from Apple … Continue reading Apple and Ericsson call truce in years-long fight over cellular patents

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising by Laurie Sullivan  @lauriesullivan, August 26, 2020 Emodo, an Ericsson company focused on data activation and monetization, has partnered with U.K.-based CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry.  “The partners will focus on … Continue reading Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising