Mayo Oshin — July 5, 2019 Follow @mayowaoshin — July 5, 2019 In 2011, Mina Cikara, a social psychologist at Harvard University, recruited 18 hardcore baseball fans who supported either the Red Sox or Yankees—arguably the fiercest rivalry in American sports. 1 Cikara, Mina; Botvinick, Matthew M.; Fiske, Susan T. (2011-03-01). “Us Versus Them Social … Continue reading The Envy Trap: Why We Compare Ourselves to Others and How to Stop It
Evan CumminsOctober 4, 2015 As we wrap up our series of PPC sins, we arrive at ENVY. Now don’t get me wrong – a little bit of envy can be good. You should always be pushing your account to get better and try to enjoy the same successes as others have using PPC. The problem … Continue reading The 7 Deadly Sins of PPC: Envy
ZOG DigitalMarch 10, 2015 Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise a pint, this Irish saint has a few lessons every marketer can learn from. You don’t need the luck of a four-leaf clover to become the brand your competitors … Continue reading Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy
