Tag Archives: Enrichment

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. Eric Dates on January 29, 2024 Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and … Continue reading Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen →

LiveIntent launches Identity Enrichment on Salesforce AppExchange

Salesforce

Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data. Chris Wood on November 29, 2022 LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed … Continue reading LiveIntent launches Identity Enrichment on Salesforce AppExchange →

4 Steps to Taking Your Data Enrichment Strategy to the Next level

Data Management

Shoshi Weinstein — May 2, 2017 — May 2, 2017 Introduction Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled … Continue reading 4 Steps to Taking Your Data Enrichment Strategy to the Next level →

Life Enrichment: Using Your Talents to Make a Difference

Innovation

by Ken Thoreson Follow @/KenThoresonAugust 7, 2016 As Sales Leaders or as anyone, creating a positive life for yourself begins by focusing on others; in my keynote programs, I describe how during my work on improving the professionalism of sales managers, we actually began to focus impacting their personal lives as well. This balance of … Continue reading Life Enrichment: Using Your Talents to Make a Difference →