By Alex Charalambous, Published November 6, 2014 Landing pages are an essential part of content marketing and lead generation. Creating landing pages for each campaign or premium content offer allows you to more effectively convert website visitors into leads by simplifying the offer process and eliminating distractions. And the design of your landing pages is … Continue reading 9 Critical Design Elements of a Landing Page that Converts
By Tom Treanor, Published October 28, 2014 Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver … Continue reading The 10 Essential Elements Of A Content Engine
We all know the feeling; an update with no likes or comments staring up at you from your nonprofit’s Facebook page or a tweet that seems like a drop of water in the ocean. If you’re struggling to rise above the noise on social media and generate clicks that lead to conversions, there are a … Continue reading The 6 Elements of An Effective Nonprofit Social Media Update
