A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025 Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
May 30, 2024 What product designers need to do to work effectively with AI Product designers can drive the creation of more human-centric processes, practices, and metrics that will guide how emerging AI technologies and solutions will influence the world around us. BY Jarno M. Koponen Generative AI solutions are driving innovation at two main levels … Continue reading What product designers need to do to work effectively with AI
Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more. Justin Sharaf on May 7, 2024 Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. … Continue reading How to effectively delegate tasks and manage projects
Social Media Management: Small Businesses Can Effectively Manage Time Online Calendar / Sep 8, 2023 An effective social media marketing campaign is imperative to any small business’s near and long-term success. Today, more than ever before, social media has become one of the most vital tools for communicating with consumer audiences. For any small … Continue reading Social Media Management: Small Businesses Can Effectively Manage Time Online
4 Ways to Effectively Outsource Hiring Brad Anderson / 27 Feb 2023 High-profile layoffs may lead you to think top talent abounds, but teams everywhere continue to struggle to fill open roles with quality candidates. If your organization is at a recruiting impasse, it may be time to outsource your hiring function. External partners … Continue reading 4 Ways to Effectively Outsource Hiring
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You … Continue reading 10 steps to target and connect with potential customers effectively
7 Communication Skills Remote Teams Should Master To Perform More Effectively ValueWalk / 16 Nov 2022 At the dawn of the COVID-19 pandemic, companies around the world were thrown into the deep end of an unplanned work-from-home experiment that took place on a global scale. Now, more than two years later, and with the severity of … Continue reading 7 Communication Skills Remote Teams Should Master To Perform More Effectively
Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively Shannon Flynn / 25 May 2022 There’s no doubt that the COVID-19 pandemic has created monumental shifts in the global workforce. Businesses had to quickly adapt and allow employees to work remotely, whether it was transitioning to a home-based or hybrid model. It’s … Continue reading Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration. Akshat Biyani on May 6, 2022 There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. … Continue reading 8 companies that use social media marketing effectively
