Tag Archives: Educating

Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle

Kaitlin StichMarch 24, 2015 Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more engaging experiences for prospective business buyers, while also offering more data collection opportunities for marketers. The result is more actionable customer engagement … Continue reading Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle