Tag Archives: Dove

How Dove Engages Customers with Sincere and Authentic Cause Marketing

Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing

Why LinkedIn Just Dove Headfirst Into A Taboo Topic

John Nemo — November 11, 2016 Follow @JohnNemoPR— November 11, 2016 LinkedIn’s newest site feature dives directly into a controversial (and highly coveted) resource for professionals everywhere. Being the professional version of “Big Brother” to nearly 500 million people has its advantages. Much like Facebook has done with consumers, LinkedIn – the world’s largest social … Continue reading Why LinkedIn Just Dove Headfirst Into A Taboo Topic