Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions by Laurie Sullivan @lauriesullivan, May 6, 2018 Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature, … Continue reading Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions
Tag Archives: DoubleClick
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Country Cruising, Radio, A Sunken Boat, And Google’s DoubleClick Billboard
by Laurie Sullivan @lauriesullivan, (November 02, 2015) Country music artists Charlie Worsham and Trace Adkins gained at least one more fan last week — me — and they owe it to a cross-media advertising campaign designed by Flying Dutchman Travel Co-owners Ann Macker and Tracy Michaels. The campaign spanning radio and Facebook, and search … Continue reading Country Cruising, Radio, A Sunken Boat, And Google’s DoubleClick Billboard
Google DoubleClick (DFP) Optimization Ads Empowerment
By Jason Bowden, Published October 25, 2014 The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be unique and must address every publisher’s marketing needs. Google offers a new advertising engine through its DoubleClick (DFP) Optimization technology that helps to empower advertisers to create, build and manage … Continue reading Google DoubleClick (DFP) Optimization Ads Empowerment
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