Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety by Laurie Sullivan @lauriesullivan, June 16, 2023 Neighborhood network Nextdoor has entered into a partnership with DIVE Billboards, a digital out-of-home (DOOH) company, to create a multichannel offering for advertisers connecting online and DOOH content. The offering, Nextdoor Outdoor, will enable advertisers in the U.S. and Canada … Continue reading Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership by Laurie Sullivan @lauriesullivan, May 26, 2022 Yahoo announced a partnership with Hivestack, an independent programmatic digital out-of-home (DOOH) ad-tech company, that will help boost programmatic digital out of home (DOOH) cross-channel media campaigns globally. Yahoo’s omnichannel demand-side platform (DSP), through the partnership, will integrate into Hivestack’s … Continue reading Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Through a partnership with DanAds, the new platform makes ads affordable for SMBs. Chris Wood on March 31, 2022 Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for … Continue reading Edison Interactive launches DOOH self-serve platform
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
