Re-engagement emails annoy customers by asking a question you should already know the answer to. Ryan Phelan on February 19, 2025 It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a … Continue reading 3 reasons the ‘Do You Want to Hear From Us’ email must die
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‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
Resist the pressure to ‘do what you love’ and look at work this way
July 06, 2024 Resist the pressure to ‘do what you love’ and look at work this way “Chasing work as a calling all too often ends unhappily.” BY Next Big Idea Club Christopher Wong Michaelson is a philosopher with 25 years of experience advising business leaders pursuing meaning and providing work with a purpose. He is … Continue reading Resist the pressure to ‘do what you love’ and look at work this way