Tag Archives: Disastrous

The disastrous consequences of measuring engagement

The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead. Nate Elliott on November 12, 2018 at 11:13 am Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and ad effectiveness. (Photo via Facebook video capture) Brands have measured … Continue reading The disastrous consequences of measuring engagement

Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!

Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!

Overwhelm in Business and Sales Can Be Disastrous if Not Treated Immediately

by Greg Ferrett November 30, 2015 Follow @http://twitter.com/gregferrettNovember 30, 2015 Welcome to Monday Another week is just around the corner, and so is Christmas, and New Year, and all the parties … and my list of things I have to achieve this year has hardly been touched. This particular Saturday I was so stressed with … Continue reading Overwhelm in Business and Sales Can Be Disastrous if Not Treated Immediately