As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in. By Susan Ferrari Published on July 30, 2026 From what I’m seeing, few marketers have made the shift to directing AI agents instead of doing the work themselves. The … Continue reading Why directing AI agents is the next step in marketing work
The theme of this year’s Gartner Marketing Symposium is that it’s no longer enough to seek to adapt to disruption. Marketing must direct it. Kim Davis on June 3, 2024 “We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing … Continue reading Marketing’s future is directing disruption
