Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence
Tag Archives: Diminishing
Empire Building and Diminishing Returns
Don Dalrymple June 2, 2021 The law of diminishing returns is critical to think about for empire builders and deal makers. I think about this concept a lot because you can overstay your contribution. There are people that work on the first part of the curve well. They visioneer, design, set up and create strategy, … Continue reading Empire Building and Diminishing Returns
Your Ultimate Guide to Diminishing Churn
Mathilde Augustin — March 13, 2018 Follow @GetAmity — March 13, 2018 In the subscription economy, quickly mitigating and minimizing churn is a critical driver of business success. It’s debatable whether or not a 0% churn rate is possible, but companies can reduce their churn rate down to the optimal level. If you’ve boarded the … Continue reading Your Ultimate Guide to Diminishing Churn
Why The Economics Of Blogging Are Diminishing
Mars DorianApril 29, 2015 When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. I stalked the usual suspects online, e.g. Problogger, Copyblogger and the masters, looking for little hints on crafting highly-viral articles that would make … Continue reading Why The Economics Of Blogging Are Diminishing