AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure. By Scott Hornstein Published on July 29, 2026 If you’re a large corporation, AI is the wind at your back and the tide going your way. Your positioning, competitive differentiation, and reputation are tied down. … Continue reading How to make trust your competitive differentiator in AI
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion. Constantine von Hoffman on November 16, 2023 At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of … Continue reading Acquia sees web accessibility as a good thing and a brand differentiator
Peter Navarro June 10, 2021 For small and mid-sized businesses, technology can make a difference in driving your business forward – making you stand out from the competition. But how to get there? In this post, we present some points for you to make technology a competitive advantage and improve your productivity. The right technology … Continue reading 8 Ways to Use Technology As a Differentiator For Productivity
Kellie Wong January 21, 2021 “You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your organizational culture and propel you forward.” — Kathryn Minshew, Founder & CEO at The Muse Organizational culture doesn’t mean that you own … Continue reading Why Organizational Culture Is a Competitive Differentiator
Bruce McKenzie — May 14, 2018 — May 14, 2018 Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning … Continue reading One Differentiator Per Video: A Format That’s About to Take Off
Ernan RomanJuly 17, 2015 Human Data: The Powerful Differentiator “We believed that with tighter targeting we could increase engagement. By acting on insights from Voice of Customer research, we were able to go far beyond our previous segmentation strategies and now use in-depth self-defined life stages and attitudes toward certain product categories. As a result, … Continue reading Human Data: The Powerful Differentiator
