Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
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Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It
Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It by Joe Mandese @mp_joemandese, April 13, 2022 Dentsu International has quietly begun to integrate so-called attention metrics into both its media planning and buying systems and has begun transacting media buys based on it, the agency’s Chief Investment Officer disclosed during an Advertising Research Foundation panel discussion … Continue reading Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It
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