Tag Archives: demandside

Microsoft Leans On Amazon For Its Demand-Side Platform

Microsoft Leans On Amazon For Its Demand-Side Platform by Laurie Sullivan , Staff Writer, October 7, 2025 Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon. The company announced earlier this year … Continue reading Microsoft Leans On Amazon For Its Demand-Side Platform →

Is your demand-side platform real or fake?

Sales Performance

How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for. Ratko Vidakovic on July 19, 2017 I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots out … Continue reading Is your demand-side platform real or fake? →