October 19, 2025 Strategy, decoded: what It really is (and how to master it) “You need to think more strategically; you need to be more strategic!” It’s one of the most common, but least helpful, pieces of feedback professionals receive. It sounds smart, it sounds wise, it also sounds important. But ask people what it … Continue reading Strategy, decoded: what It really is (and how to master it)
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The value of social interactions — decoded
By Desirée Gullan November 28, 2014 In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these … Continue reading The value of social interactions — decoded