Will Apple Disrupt Data-Led Political Advertising? by Ken Leren , Op-Ed Contributor, September 27, 2019 In 2008, President Obama revolutionised political advertising with a data and grassroots-led victory against the late Senator John McCain. After successfully repeating the effort in 2012 against Senator Mitt Romney, the data-led advertising approach was adopted by the Republican party, … Continue reading Will Apple Disrupt Data-Led Political Advertising?
Tag Archives: DataLed
Data-Led Inbound Marketing, Part 2
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. Chris Liversidge on February 10, 2016 Data Led Link Building (Part 1) This is a follow-up to my post at the end of 2015, which looked at … Continue reading Data-Led Inbound Marketing, Part 2
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