Emily Andrews — July 23, 2018 — July 23, 2018 Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to … Continue reading Data-Driven Digital Marketing: How to Improve Your Marketing Strategies
Ryan Phelan — March 28, 2018 Follow @ryanpphelan — March 28, 2018 At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to … Continue reading 4 Tips to Becoming a Killer Data-Driven Marketer
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started. Ryan Phelan on March 19, 2018 I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash register looked at the … Continue reading 4 questions to launch your data-driven email strategy
Jeanette Maister — January 31, 2018 Follow @jeanettemaister — January 31, 2018 Tumisu / Pixabay In talent acquisition, many recruiting teams can get stuck in the rut of doing things the way they’ve always been done… because that’s just how you do them, right? WRONG! We’re ready to help you shake things up with a … Continue reading The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. Ryan Shelley on December 13, 2017 We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. … Continue reading A balanced approach to data-driven SEO
Sarah Rosenquist — July 7, 2017 Follow @stryvemarketing — July 7, 2017 Tumisu / Pixabay We’ve opened the curtains on how we do performance reviews (i.e. we don’t – they’re called career conversations). It’s only fitting that we also share how we do upwards feedback. After all, a team’s growth can be limited by an … Continue reading Evaluate Leaders With a Data-Driven Approach to 360° Feedback
Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program
Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration
Jeff Bullas — November 25, 2016 — November 25, 2016 Improving SEO rankings is one of my top priorities… Why? Because it delivers over 60% of my website traffic. Today I want to show you how I use data from Google Search Console to quickly analyze my website’s rankings, and identify potential problems or opportunities … Continue reading How To Increase Your Website Rankings In 3 Easy Steps (A Data-Driven Guide)
Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis. Victoria Godfrey on October 25, 2016 In today’s highly competitive digital economy, the result that counts is revenue, and the only way … Continue reading Why marketers must be data-driven
