Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability. By Dan Harris February 4, 2026 Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with impressions, clicks, engagement rates … Continue reading How to demonstrate marketing ROI in a way the C-suite trusts
AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority. By Benu Aggarwal January 22, 2026 Your brand is being evaluated, summarized and recommended — or ignored — thousands of times per day by AI systems. For most enterprises, this is … Continue reading Why AI visibility is now a C-suite mandate
November 20, 2025 The rise of the builder C-suite
July 12, 2025 How a C-Suite mom of three stays sane in the summer BY Karishma Patel Buford As the school year winds down, many working parents face a seasonal challenge that’s as predictable as it is taxing: how to stay productive at work while managing the logistics, emotions, and expectations that come with kids being … Continue reading How a C-Suite mom of three stays sane in the summer
June 13, 2024 Latinas still account for only 1% of C-suite roles A new report by Lean In finds that Latinas face the greatest hurdles to climbing the corporate ladder. BY Pavithra Mohan While the gender pay gap persists for all women relative to their white male counterparts, it has long been widest for Latinas, who … Continue reading Latinas still account for only 1% of C-suite roles
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit
The language barrier between marketing operations and top executives is a problem for both sides. Here’s what you need to do. Ali Schwanke on December 27, 2023 The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged … Continue reading How marketing ops can learn to speak C-suite
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Gene De Libero on November 17, 2023 Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often … Continue reading Unifying the C-suite: A roadmap for CMO-CTO partnerships
Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Lindsay DiLemmo on December 16, 2022 Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. Most of us have felt … Continue reading 6 tips to impress the C-suite with year-end marketing reports
Kellie Wong February 10, 2021 If you’re an HR professional, you probably got into the business because you like helping people and hope to make the world — or at least your company — a better place. You care about people’s needs, and you likely feel best when you’re making a difference in someone’s life. … Continue reading How to Wow the C-Suite as an HR Professional
