Tag Archives: CSuite

How marketing ops can learn to speak C-suite

The language barrier between marketing operations and top executives is a problem for both sides. Here’s what you need to do. Ali Schwanke on December 27, 2023 The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged … Continue reading How marketing ops can learn to speak C-suite →

Unifying the C-suite: A roadmap for CMO-CTO partnerships

Corporate Appointments

A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Gene De Libero on November 17, 2023 Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often … Continue reading Unifying the C-suite: A roadmap for CMO-CTO partnerships →

6 tips to impress the C-suite with year-end marketing reports

Corporate Appointments

Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Lindsay DiLemmo on December 16, 2022 Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. Most of us have felt … Continue reading 6 tips to impress the C-suite with year-end marketing reports →

How to Wow the C-Suite as an HR Professional 

Corporate Culture

Kellie Wong February 10, 2021 If you’re an HR professional, you probably got into the business because you like helping people and hope to make the world — or at least your company — a better place. You care about people’s needs, and you likely feel best when you’re making a difference in someone’s life. … Continue reading How to Wow the C-Suite as an HR Professional  →

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

Leadership Development

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times. Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out →

Getting the C-Suite to buy in on agile marketing

Marketing Strategy

Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing →

The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite

Women In Business

Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite →

5 Landmines that Make You a Useless C-Suite Executive — and How to Avoid Them

Corporate Culture

Ed Muzio — January 7, 2019 Follow @edmuzio — January 7, 2019 Highly sought-after, highly influential, highly respected, highly compensated. These are some of the ways people describe your position as CEO or member of the executive staff. The descriptors may be accurate, but then there’s the rest of the story. Running a company is … Continue reading 5 Landmines that Make You a Useless C-Suite Executive — and How to Avoid Them →

What the C-Suite Has Taught Me About Starting My Own Business

Business Lessons

Marisa Ricciardi — September 13, 2018 Follow @TheRicciardiG — September 13, 2018 StartupStockPhotos / Pixabay There’s nothing quite like starting your own business. From building a dynamic team of talented employees to solving a client’s most difficult problems, it requires every last ounce of your ingenuity and dedication. But that’s what makes every new contract … Continue reading What the C-Suite Has Taught Me About Starting My Own Business →

How the C-suite benefits from a strategic marketing operations function

Corporate Productivity

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits. Debbie Qaqish on April 17, 2018 As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key … Continue reading How the C-suite benefits from a strategic marketing operations function →