Tag Archives: cover

Providing Value: What to Cover in a B2B Email Newsletter

Kara Jensen — March 15, 2020 Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make … Continue reading Providing Value: What to Cover in a B2B Email Newsletter

Hiring a Sales Rep: How to Efficiently Screen Resumes and Cover Letters

Josh Bean — April 29, 2019 — April 29, 2019 After writing and posting your sales job description, it’s time to find a match between your job requirements and your applicants’ experience, skills, and talents. But piles of resumes and cover letters can be overwhelming. In fact, 52% of Talent Acquisition Leaders cite screening candidates … Continue reading Hiring a Sales Rep: How to Efficiently Screen Resumes and Cover Letters

A checklist: Important SEO points to cover in a content campaign

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.  Paddy Moogan on August 24, 2018   After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget … Continue reading A checklist: Important SEO points to cover in a content campaign

7 Free Twitter Marketing Tools for Social Media Managers to Cover All Bases

Disha Dinesh — September 19, 2017 Follow @Disha_Dee — September 19, 2017 If somebody told you that Twitter doesn’t matter, he or she told you wrong. Twitter is still the only social media platform where you can access anybody; even the Pope or the POTUS without sending a formal “connection” request. This feature of the … Continue reading 7 Free Twitter Marketing Tools for Social Media Managers to Cover All Bases