Tag Archives: counts

Facebook confirms it is considering removing “Like” counts

The experiment follows Instagram’s recent test to remove “Likes” on its platform. Amy Gesenhues on September 3, 2019 Facebook is following its efforts on Instagram and experimenting with removing “Like” counts from posts. The test was first spotted by app researcher Jane Manchun Wong. “Currently, with this unreleased feature, the like/reaction count is hidden from … Continue reading Facebook confirms it is considering removing “Like” counts

What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019  This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views

How Webmasters Can Get Their Twitter Share Counts Back

by Brian Lang February 3, 2016 Follow @sbizideasblogFebruary 3, 2016 Last year, Twitter made a controversial decision to shut down the API that allowed most Twitter buttons to display tweet counts on their web pages. Many webmasters and social media managers expressed their frustration and protested the decision, but Twitter still decided to shut down … Continue reading How Webmasters Can Get Their Twitter Share Counts Back

View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not