by Brian Lang February 3, 2016 Follow @sbizideasblogFebruary 3, 2016 Last year, Twitter made a controversial decision to shut down the API that allowed most Twitter buttons to display tweet counts on their web pages. Many webmasters and social media managers expressed their frustration and protested the decision, but Twitter still decided to shut down … Continue reading How Webmasters Can Get Their Twitter Share Counts Back
By Ruud Hein November 23rd, 2015 If you haven’t looked at your website over the weekend, you came to the office this morning, checked your site and wondered “hey, where is the share count on my Twitter button?” For most people your Tweet button looked like #1 or #2: Today the only option is #3 … Continue reading Why There Is No Share Count On Your Twitter Button (& How To Get Counts)
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web
