by Tribal ImpactSeptember 17, 2016 In my last post, I listed 19 of the most recognized employee social advocacy tools on the market but watch this space – I’m sure new ones will be added to the list. I’ve been lucky enough to view demonstrations and even use many of the tools first hand. As … Continue reading 7 Smart Employee Advocacy Features That Could Save You Time (& Money)
by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year
by Laurie Sullivan, Staff Writer @lauriesullivan, September 6, 2016 Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 — up 3,000% on estimated spend for 2016 — bringing new paid-search opportunities. While there are plenty of opportunities for brands and apps digging into voice search, … Continue reading Virtual Assistants Could Create New Life For Paid Search
by Mark Miller Follow @MMtwopointfiveAugust 15, 2016 I have some bad news. Your candidate experience—the process new talent goes through to apply for jobs and get hired by your company—is probably awful. And it’s scaring off a huge portion of the highest-performing marketing talent from your business. Great marketing begins and ends with great marketers. … Continue reading PSA: Your Candidate Experience Probably Sucks, and It Could be Killing Your Marketing
by Lauren Clemett Follow @theubpAugust 18, 2016 Winning in business is a lot like winning a gold medal at the Olympics. There’s sweat, tears and so much hard work behind the scenes that no one sees. You have your fans, your competitors and your detractors and in the end, it’s all up to your performance … Continue reading Could You Win A Gold Medal In Business Right Now?
by Nick Heer July 29, 2016July 29, 2016 It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and … Continue reading Losing Your Social Sharing Counts Could Cost You
by Erika Dickstein July 25, 2016 Follow @springinsightJuly 25, 2016 What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all, no one since Cicero has said anything truly original in a political speech. This story has owned the news cycle. As a small business, … Continue reading Could Taking a Stand Hurt Your Brand?
by Sanjay Shetty July 4, 2016 Follow @sanjayshettyJuly 4, 2016 Top 3 Social Media Mistakes Mistake #1: Content Creation Yes I know it sounds strange. However, it is so easy to create content on social media that people just dive in and create lots of content. They have a content calendar and various kinds of … Continue reading Failing At Social Business? This Could Be Why
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program. Drew Eastmead on June 30, 2016 Content marketing is like building a house. You can be creative, … Continue reading Why your content marketing program could be failing
by Don Purdum June 9, 2016 Follow @donpurdumJune 9, 2016 There is a lot of buzz around live video streaming and for good cause. People love to consume video. The question is this; is live video streaming the best marketing option for your business, audience and customers? Before you pursue live video streaming as a … Continue reading Live Video Streaming: Why It Could Be a Massive Time Waster for Business
