Tag Archives: CostPerEngagement

Cost-Per-Engagement? How Digital Advertising Models are Changing

by Marcelo Garcia Cisneros March 21, 2016 Follow @mgc75March 21, 2016 When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also … Continue reading Cost-Per-Engagement? How Digital Advertising Models are Changing