Tag Archives: ‘Content

Google Warns Against ‘Content Pruning’ As CNET Deletes Pages To Improve SEO

Google Warns Against ‘Content Pruning’ As CNET Deletes Pages To Improve SEO by Laurie Sullivan  @lauriesullivan, August 11, 2023 CNET deleted thousands of old articles to improve the sites performance in Google Search results, adding to the controversy brought on by its latest editorial strategy — layoffs and experiments with articles written by artificial intelligence (AI) … Continue reading Google Warns Against ‘Content Pruning’ As CNET Deletes Pages To Improve SEO

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’ by Michael McLaren , Op-Ed Contributor, June 30, 2020 Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost. This week’s analysis, based on data … Continue reading Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’