Ever think about how consumer psychology affects buying decisions? If you think about it at all, you likely think consumers make decisions similar to the ones on the left in this infographic. And, if you’re a marketer, you probably learned consumer psychology that looked something like this (especially for advertising): Awareness Interest Desire Action AIDA … Continue reading How to Use Consumer Psychology to Increase ROI
The consumer path to purchase has become complicated in the digital age. Consumers have become savvier, taking more time to research products and services before they buy any. To boost online purchasing rates, it is no longer just about SEO and getting them to your website, although that is still a factor. You must consider … Continue reading How to Plan Consumer Path to Boost Purchase Rates
This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we’ve never … Continue reading More Evidence That The Social Media Consumer — And Creator — Is Always Right
