Natalie Luneva September 25, 2021 Do you believe in community-led growth? Even if you don’t, thousands of SaaS companies have already built their communities on different platforms and have reached a new level of relationship with their users. Private communities help lower ad expenses, build social proof, better serve your users, and the list goes … Continue reading How to Engage a Community Around Your SaaS
Andres Muñoz September 9, 2021 Here’s a number that will get you excited about starting and growing your online community: On average, online communities generate a 6,469% ROI. But increasing sales isn’t the only thing that an online community around your brand can achieve. An authentic relationship with your customers can give you valuable insights, … Continue reading How to Build a Successful Online Community in 8 Steps
In the second part of a two-part article we look at two very different ways technology can support community. Kim Davis on August 31, 2021 “Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people … Continue reading How technology is enabling community marketing
Plus, TransUnion launches TruAudience. Kim Davis on August 26, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Building a community
In the first part of a two-part article we look at why even B2B marketers are talking about community. Kim Davis on August 25, 2021 “I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of … Continue reading Why community could be the next big thing in marketing
Ashley Perssico December 1, 2020 It goes without saying that 2020 has been quite the year. In fact, you’re probably sick of hearing things like “in these unprecedented times,” and “now more than ever,” just as much as I’m sick of typing them. But, it’s true. We are in unprecedented times. And, now more than … Continue reading How to Support Your Community this Giving Tuesday
Austin Iuliano September 18, 2020 In my previous article How to Create an Effective SWOT Analysis and MVP Fast I used the example of a side project I’m creating, This Unicorn Life. Today I’m going to share with you exactly how this side project is growing a massively viral Facebook Community from scratch. Creating My … Continue reading How to Create Viral Facebook Community Growth
Jonathan Crossfield September 2, 2020 When I made my first tentative steps onto the internet, approximately **cough** years ago, like most people I was a very passive user. It seemed like a reasonably handy way to look up information related to my hobbies, usually wrapped in a garish Geocities website full of animated icons and … Continue reading Community Education: 4 Lessons for Better Forums and Groups
COVID-19 Requires Brands To Aid Community Relief Efforts by Sarah Clark , August 28, 2020 Consumers expect brands to step up and be a force for good. Research shows 67% of American consumers have changed their opinions of companies for the better because of their COVID-19 responses. How brands respond during a crisis directly impacts future favorability and … Continue reading COVID-19 Requires Brands To Aid Community Relief Efforts
Sahail Ashraf — May 28, 2020 As soon as COVID-19 began to take hold and countries began to take emergency measures to protect lives, brands started to look at how best to serve their customers during the crisis. It became clear that business was going to have to change on a massive level as people … Continue reading Community Management in the Times of an Epidemic
