How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016 As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data
by Taylor Pearson Follow @TaylorPearsonMe September 5, 2016 https://d22k09cwrw3d6l.cloudfront.net/wp-content/uploads/2016/08/fgsf.mp3 What do the world’s foremost tank commanders, chess grandmasters, and SaaS entrepreneurs have in common? What are the shared attributes of people who have achieved mastery across different domains? How to become an expert in your field? Likely you’ve heard the cliched advice: work hard, work … Continue reading Fingerspitzengefuhl: What Elite Tank Commanders, Chess Grandmasters, and Entrepreneurs Have in Common
by Jenna Erickson Follow @gocodalAugust 31, 2016 Don’t confuse your “wants” with the “needs” of the user / client. As a designer, it can be very easy to form an opinion, and subsequently design a platform that looks great to you. Don’t forget: UX is all about the audience and the users of the application … Continue reading 4 Common UX Design Mistakes
by Duke VukadinovicAugust 15, 2016 The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business … Continue reading 4 Common CX Mistakes Business Websites Make – And How to Avoid Them
by Annie Bustos July 29, 2016 Follow @TechBlocksJuly 29, 2016 IT and other business units are often oil and water. They might be combined together, but they don’t mix well and tend to keep to themselves. Companies that want to compete in the fast-paced digital world need to achieve IT – business alignment. What’s required … Continue reading 3 Common Goals for Achieving IT – Business Alignment
by Brian Stupp July 26, 2016 Follow @IOUFinancialJuly 26, 2016 It’s a small business owner’s fear: making bad money decisions as soon as you start your business or turn a profit, losing assets, and ultimately going under. So how do you know where to effectively spend your money, where to cut costs, and how to … Continue reading 5 Common Mistakes You are Making with Your Business’ Money
by Gregg Litman July 19, 2016July 19, 2016 Did you ever notice how many times we use words that don’t really mean what we’re saying? Out-of-date sayings like dial a phone number, when phones don’t have dials anymore. Tape a TV show, when you’re really recording a file on a DVR. Or roll up a … Continue reading Common Marketing Questions: Do People Read Blogs?
Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid. Pauline Jakober on July 12, 2016 People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it … Continue reading 3 common mistakes made in do-it-yourself PPC
by Brandon Leibowitz July 12, 2016 Follow @seooptimizersJuly 12, 2016 Are you one of those people that is trying to find quick success in driving more organic traffic to your website? Or are you looking for new, easy, and automated ways of getting an extra push with your current internet campaign? Maybe you’re neither and … Continue reading Common Black Hat SEO Methods – Buying Social Signals
by Claude Harrington July 2, 2016July 2, 2016 Although the message makes up the meat of an explainer video, achieving the call to action (CTA) is its ultimate goal. Because this is why the video was created in the first place; to inspire and create a specific behavior reaction. Sign up today. Try a free … Continue reading 5 Common Call To Action Mistakes That Explainer Videos Make
