Tag Archives: Commits

Agency commits to equality in influencer marketing

And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing

Who Commits Online Advertising Fraud and How to Stop It

Michelle BrammerSeptember 21, 2015 It’s touted that advertisers waste $ 6 billion per year in ad spending due to fraudulent advertising practices. With such a highly replicable business model, this unscrupulous activity carries a high profit margin, with no legal ramifications for the fraudsters’ actions. In fact, if they’re caught, they simply modify their practices … Continue reading Who Commits Online Advertising Fraud and How to Stop It