By Vinaya Naidu, Published November 14, 2014 Advertising, as we know of, is undergoing a massive transformation with the advent of social media. Having discovered a new medium to add to their marketing mix, brands began pushing one-way messages that worked in traditional media, but didn’t quite fit well into the new two-way mode of … Continue reading Digital Storytelling 2.0: How Branded Content Is Coming Of Age
By Jamin Andrews, Published November 6, 2014 A website is not something you create once and then leave it on the shelf hoping visitors will drop by to see it. Websites take time, commitment and consistency to make them relevant and popular. If you want to take your website seriously and increase your visitor numbers, … Continue reading How to Keep Visitors Coming Back to Your Website
By Emma Vas, Published October 11, 2014 Acquiring new customers is a costly process. Not only are new customer acquisition costs higher than retaining current customers, but successful customer retention helps to strengthen your brand identity and business reputation. Surprisingly, many businesses don’t have a customer retention strategy. Yet, if your company is entering a … Continue reading Customer Retention: The Science Of Keeping Your Customers Coming Back
