Comcast Connects ‘Universal Ads’ To AI Via MCP by Laurie Sullivan , Staff Writer, May 13, 2026 Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external data sources, as an extension of its existing developer … Continue reading Comcast Connects Universal Ads To Advertisers’ AI Tools
Comcast Engages In High-Stakes Streaming Pivot by Laurie Sullivan , Staff Writer, March 31, 2026 Comcast Advertising on Tuesday released its TV Makes Memories 2026 report with new insights that demonstrate TV’s role as a full-funnel driver of performance and its impact on other ad channels. Brand recall increases when TV is part of the … Continue reading Comcast Engages In High-Stakes Streaming Pivot
Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic by Laurie Sullivan @lauriesullivan, October 30, 2020 Search intelligence company Captify on Monday will announce the appointment of former Comcast executive Brendan Condon to global chief revenue officer, charged with driving worldwide growth. Condon, who officially stepped into the role earlier this month, … Continue reading Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
